Two podcasts shortlisted for the Australian Podcast Awards!
THE RESULT
You can’t win ’em all, but being shortlisted is nothing to sneeze at. It really was a great night and congrats to all the winners!
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
Read More
Extend your reach and engagement with live podcasts
In March 2022, our ‘Business Essentials Daily’ (BE Daily) podcast had the pleasure of partnering with Barrington Centre to deliver a live webinar to help businesses tackle the challenges of COVID.
What’s on TV? Who cares anymore?
Kids are saying goodbye to TV and radio. What does that mean for you and your brand?
If you’re a parent like me, it’s hard not to notice how different your kids’ routines are compared with yours when you were young.
The price of using copyrighted music in your podcast
US comedian Dave Chappelle hosts a new podcast that’s like nothing you’ve heard before.
He shares The Midnight Miracle with rappers Yasiin Bey and Talib Kweli.
Why Your Business Needs A Branded Podcast in 2022
The term ‘Branded Podcast’ has a spotty reputation in some podcasting circles – ‘large corporates destroying the fabric of indie podcasting creativity.’ But not all branded audio has to be evil!
Spotlight on SoundCartel
A passion for audio and quality content isn’t just at the heart of what we do at SoundCartel, it’s what made me leave a 20-year career in advertising and marketing.
Podcasting’s pandemic rise
COVID 19 has impacted the way we’ve worked and lived our lives these last 12 months, that’s for sure. We’ve been forced to stay at home longer and figure out ways to entertain ourselves in isolation.
Ford’s hit podcast – a lesson for brands
In 1994, the world was mesmerised by real-time footage of OJ Simpson – former American football running back, broadcaster and actor – in an SUV crawling down a major freeway in Los Angeles.