Q&A with Janine Pares
How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.
Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.
That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.
First, we should understand why people listen to on-demand audio content.
“Discipline is the bridge between goals and accomplishment.” – Jim Rohn
Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.
Rate It is an Australian start-up which creates easy-to-use customer-service ranking technology for retail and online stores. It allows customers to rate their experience within seconds.
Like a miniskirt: “It needs to be long enough to cover the essentials, but short enough to keep it interesting.”
The quote is from Henry, a friend of Joe Pulizzi, author of Content Inc.,
Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.*
In a social or business context, it’s often attributed to Westerners who are unable to decipher cues from the people they’re talking to.
Podcasting in Australia has come a long way in recent years and the quality was on show at this year’s Australian Podcast Awards, held at the Spiegeltdent in Melbourne’s suburb of Collingwood.