Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
We’ve always prided ourselves on the audio quality of our podcasts and business programs. So much so, that over the years we’ve continued to invest in top-end microphones, recording/editing equipment, and our own tailor-built state-of-the-art studio.
We may have rebranded as SoundCartel just two weeks ago, but we thought, why stop there? On Monday 18 May we’re launching Business Essentials Daily, a new daily business podcast, 36 years in the making!
Like most of the world, we’ve been isolating ourselves in our casual, elastic-waist wear. But we’ve been busy building something beautiful, runway-ready and representative of who we really are and what we really do.
Former VP of Podcast Programming at iHeart Radio, Matty Staudt now creates branded podcasts with his podcast company, Jam Street Media.
Chris Ashmore asks Matty about the trends in podcasting, and what business needs to know for a future of spoken-word audio content.
SoundCartel’s executive producer, Heather Dawson, has built a career producing interview-style shows for the ABC, BBC, Hong Kong Television Radio and audio programs, like Business Essentials.
Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.
Is Hackable? the benchmark quality of a branded podcast?
Hackable? is a branded podcast for software security company, McAfee. With three seasons under its belt, it is in the top 1% of all downloaded podcasts on Apple Podcasts.
Peter Letts is SoundCartel’s Head of Audio, with more than 20 years producing world-class audio content for Australia’s best-known brands. And that experience increasingly means podcasts – Peter is most likely Australia’s most experienced podcast editor.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
106/12 Cato Street
Hawthorn East
Victoria Australia 3123
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