No – podcasting’s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
Show notes are often a misunderstood art which takes time and skill to create. But, why bother with episode show notes at all? Three reasons:
- To entice new listeners or persuade previous listeners to return.
The proof is in the numbers, and these numbers reveal that smart speakers encourage more audio listening.
In June this year, Edison Research and NPR released findings of The Smart Audio Report which offered the first in-depth look at the behaviours and attitudes of Americans who already have smart speaker devices in their homes.
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
And that’s what Gimlet Media has done with its branded podcast for eBay, Open for Business — a podcast on building a business from the ground up.
You may have noticed Apple’s Podcast App has undergone some dramatic changes in iOS 11.
Functionally, a few things have moved around and some new features have been added, making the new experience initially frustrating, though it is growing on us.