Building your personal brand through podcasting: 6 thought leaders share their experiences
If you’re an individual who wants to be recognised as an authority in your field, and want your expertise to be sought after and rewarded*, what can you do?
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
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Free and cheap online tools for your podcast
Podcasting is simple, right? From an ordinary smartphone you can, theoretically, press record, talk away, save it, post it, share it. Voila! You have a podcast!
How podcasting fits with your marketing strategy
Q&A with Janine Pares
How does podcasting, as a form of content marketing, help brands build deeper engagement and awareness in a saturated market? We ask one of Australia’s leaders in content marketing, Janine Pares, what makes podcasting special and how to tie it in with your overall marketing strategy.
The future of podcasting starts now!
Despite it being around since 2004, it’s now that businesses are really starting to discover how powerful podcasting can be as a marketing strategy.
That’s according to Evo Terra, podcaster, broadcaster, consultant, and co-author of the original Podcasting for Dummies.
Podcasts are great for niche audiences and that means they’re great for brands
As more Australians listen to podcasts, a greater number of companies are trying to figure out how to get involved with this new medium.
First, we should understand why people listen to on-demand audio content.
Podcasting for your business: what’s your goal?
“Discipline is the bridge between goals and accomplishment.” – Jim Rohn
Brands are embracing podcasting like never before. They understand they can engage more deeply with their audience, educate the market, and provide a voice for their brand.
Branded Podcast Case Study: Rate It and its long-term podcast plan
Rate It is an Australian start-up which creates easy-to-use customer-service ranking technology for retail and online stores. It allows customers to rate their experience within seconds.
The question everyone asks: What’s the right length of a podcast?
Like a miniskirt: “It needs to be long enough to cover the essentials, but short enough to keep it interesting.”
The quote is from Henry, a friend of Joe Pulizzi, author of Content Inc.,