A new podcast series shines a light on the podcasting industry and the ways in which savvy marketers are using this fast-emerging medium to connect with and build their audiences.
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience?
Some companies have discovered the power and intimacy of audio content, particularly podcasts, to connect directly with the listener and leveraging the trust-factor of the host in the process.
To date, there are 350,000+ podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts! So, how do ensure your podcast is one of them?
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.