Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
The quote is from Henry, a friend of Joe Pulizzi, author of Content Inc.,
Kuuki yomenai is wonderful Japanese phrase which loosely translates to “cannot read the atmosphere”.*
In a social or business context, it’s often attributed to Westerners who are unable to decipher cues from the people they’re talking to.
Podcasting in Australia has come a long way in recent years and the quality was on show at this year’s Australian Podcast Awards, held at the Spiegeltdent in Melbourne‘s suburb of Collingwood.
World Nomads is a travel insurance and travel lifestyle brand for independent travellers worldwide; it is the recommended travel insurance partner of Lonely Planet.
World Nomads targets those travellers who tend to go off the beaten track, and seek experiences and adventures out of the ordinary.
The subheading to this blog could be recycled for another 10 years! Podcasting continues to grow, whereas the same can’t be said for the consumption of social media (down 4% since last year) or audiobooks (plateaued).
Courtney Carthy left the ABC a year ago to dive deep into producing and managing podcasts. In early 2017, he co-founded Nearly Media with mate and fellow radio producer Andy Bellairs.
One of my favourite podcasts is Game Changers, produced and hosted by former radio broadcaster Craig Bruce. Craig has intimate and fascinating conversations with current and former radio personalities.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
106/12 Cato Street
Hawthorn East
Victoria Australia 3123
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