Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
Like most of the world, we’ve been isolating ourselves in our casual, elastic-waist wear. But we’ve been busy building something beautiful, runway-ready and representative of who we really are and what we really do.
Former VP of Podcast Programming at iHeart Radio, Matty Staudt now creates branded podcasts with his podcast company, Jam Street Media.
Chris Ashmore asks Matty about the trends in podcasting, and what business needs to know for a future of spoken-word audio content.
SoundCartel’s executive producer, Heather Dawson, has built a career producing interview-style shows for the ABC, BBC, Hong Kong Television Radio and audio programs, like Business Essentials.
Australia’s national broadcaster has been leading the way in the quality and variety of podcasts. We speak with the head of ABC’s Audio Studios, Kellie Riordan, who was pivotal in creating a new dedicated team with an audio-first strategy in content creation.
Is Hackable? the benchmark quality of a branded podcast?
Hackable? is a branded podcast for software security company, McAfee. With three seasons under its belt, it is in the top 1% of all downloaded podcasts on Apple Podcasts.
Peter Letts is SoundCartel’s Head of Audio, with more than 20 years producing world-class audio content for Australia’s best-known brands. And that experience increasingly means podcasts – Peter is most likely Australia’s most experienced podcast editor.
Kelli Hurley is the driving force behind Westwood One‘s foray into podcasting. Already America’s largest audio broadcast network – with 245 million weekly listeners through 8,000 radio stations – it made sense to offer high-quality on-demand content.
Be careful of the music you use in podcasts. The laws protect artists and you’re mostly in breach of copyright laws if you use commercial music.