Can I or can’t I? What music can I use in my podcasts without falling foul of the law?
Be careful of the music you use in podcasts. The laws protect artists and you’re mostly in breach of copyright laws if you use commercial music.
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
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Advertising in podcasting. It’s not working!
In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of the time”.
How to be a guest on a quality podcast aimed at your market
A great way to market your business is by contributing to an existing podcast as a guest speaker.
As producers of several podcasts and audio programs, we often receive requests from consultants, entrepreneurs and business people to be interviewed.
Case Study: A podcast for the Royal Australasian College of Physicians
The Royal Australasian College of Physicians (RACP) is a member association representing 25,000 medical and trainee specialists in Australia and New Zealand. Since 2015, Mic Cavazzini and Annie Fredrickson have produced a CPD-accredited, in-house podcast for the College called Pomegranate Health.
Podcasting today is still like the early days of the internet
Do you remember those early internet days of the late ’90s, when companies were scrambling to build their own websites?
This was before WordPress and Squarespace were on the scene.
Anchor What? Should you use this platform for your podcasts?
We are increasingly being asked by some people new to podcasting about Anchor, and whether we recommend it.
It’s a podcast hosting tool and app that’s fast becoming one of the most popular podcasts hosting and publishing platforms.
Case Study: A podcast for the Royal Australasian College of Surgeons
The Royal Australasian College of Surgeons (RACS) is the official not-for-profit body representing 7,000 registered surgeons in Australia and New Zealand. BE Media Production has been producing audio content for the College for 10 years, including the current interview-style RACS Post Op Podcast today.
The minimalist approach to podcasting: make it easy for your listeners!
I don’t watch a heck of a lot of television these days, especially the free-to-air stuff. Like a lot more Australians, I’m more into on-demand series from Netflix, Stan or Apple TV.