Everything you need to know, from those in the know, about podcasting for your brand
Podcasting Essentials
SoundCartel
The Brief
SoundCartel has been producing high-end audio content for brands, for over thirty years. We saw podcasting as a perfect communication tool for businesses and wanted to inspire them to find out more about this fast-growing industry. It was also an opportunity to position SoundCartel as a thought-leading agency in the space.
The Approach
What better way than via a podcast to explain the essentials of podcasting and the benefits for brands? Podcasting Essentials began in 2017, co-hosted by Nick Schildberger and Chris Ashmore, and now Nicole Goodman. The fortnightly podcast, now in its fourth season, continues to include featured guests, tastemakers of the industry, discussing trends, technology, marketing and so much more.
The RESULT
Podcasting Essentials is widely listened to amongst the business and podcasting community and has been a great source of new business for SoundCartel. We’ve spoken to some fascinating people and 2020 promises to be no different. We aim to continue growing the audience, attracting inspirational and informative guests and to inspire more businesses to invest in this exciting medium.