Podcasting vs. Radio – a former ABC Producer’s view
Courtney Carthy left the ABC a year ago to dive deep into producing and managing podcasts. In early 2017, he co-founded Nearly Media with mate and fellow radio producer Andy Bellairs.
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
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Branded Podcast Case Study: Genea’s Modern Babies
Genea is a leading fertility treatment organisation, with clinics all over Australia. Its branded podcast, Modern Babies, has received significant media coverage.
The Challenge
Genea has always used a breadth of different marketing channels to promote its brand.
The Infinite Dial 2018
A snapshot of American Podcast Consumption
Podcast consumption continues to increase in the world’s largest market for podcast listenership. Edison Research and Triton Digital have released The 2018 Infinite Dial Study, with continued awareness and growth in this engaging medium.
Branded Podcast Case Study: Australian Prescriber Podcast
NPS MedicineWise is a government-funded organisation to educate health professionals and the general public on using medicines appropriately, their side effects and medical tests. It produces a bi-monthly magazine, Australian Prescriber, that is accessible online with around 60,000 subscribers.
McDonald’s new podcast sourced from a fascinating story
Take some controversy, a dash of pop culture, a sprinkling of mea culpa, and add a whole new creative condiment to a decades-old brand.
What have a you got?
Google Home: this podcast consumer’s delight
Australian Christmas shoppers snapped up the latest home entertainment product this summer – a smart speaker.
For consumers of podcasts, it’s a convenient way to listen to their favourite ones without having to stop and fumble through an app.
How brands are using podcasts to engage with audiences on a deeper level
No – podcasting‘s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
Why news podcasts are reaching a wider audience more than ever before
In Episode 19 of BE Podcasting we spoke with Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus.