How Mamamia has become the largest women’s podcasting network
Mamamia’s growth in recent years has been nothing short of extraordinary. Since early 2014 to today, staff has increased from 30 to 100 full time employees.
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
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Narrator choice is important for quality audiobooks
In episode 5 of BE Podcasting, we speak with the Head of Audible Australia and New Zealand, Matthew Gain about audiobooks.
Based in Sydney, Audible.com.au
BE Podcasting educating on the power of podcasting
A new podcast series shines a light on the podcasting industry and how savvy marketers are using this fast-emerging medium to connect with and build their audiences.
Why brands are taking notice of podcasting to engage with audiences
With so much information bombarding consumers online, how does a brand compete for attention and truly engage an audience?
Some companies have discovered the power and intimacy of audio content, particularly podcasts, to connect directly with the listener and leveraging the trust-factor of the host in the process.
3 Podcasting Tips To Start A Successful Podcast
To date, there are more than four million podcasts in the world. The average podcast listener listens to six a week — that’s right, six different podcasts!
Audio listening more popular than ever according to Edison Research
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go.
