Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
No – podcasting‘s no longer a new, shiny thing anymore. It’s not a passing fad. There are very real reasons why companies are involving themselves with podcasting and finding how it’s a powerful way to engage with audiences.
In Episode 19 of BE Podcasting we spoke with Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus.
Show notes are often a misunderstood art which takes time and skill to create. But, why bother with episode show notes at all? Three reasons:
The proof is in the numbers, and these numbers reveal that smart speakers encourage more audio listening.
In June this year, Edison Research and NPR released findings of The Smart Audio Report which offered the first in-depth look at the behaviours and attitudes of Americans who already have smart speaker devices in their homes.
You can’t force someone to listen to a branded podcast — you’ve gotta make it good enough for people to come.
And that’s what Gimlet Media has done with its branded podcast for eBay, Open for Business — a podcast on building a business from the ground up.
You may have noticed Apple’s Podcast App has undergone some dramatic changes in iOS 11.
Functionally, a few things have moved around and some new features have been added, making the new experience initially frustrating, though it is growing on us.
“That’s the million-dollar question!” says Russell Ivanovic, founder and creator of Shifty Jelly and creator of Pocket Casts, one of the world’s most popular podcast apps.
In Episode 16 of BE Podcasting we spoke with Rob Walch about some of the myths of podcasting that he sought to debunk during his recent talk, Yes that marketing advice for your podcast is BS at Podcast Movement Conference.