What’s the best way to distribute your podcast?
A common question we are asked when we are recording podcasts for businesses in our Melbourne podcast studio, is “How to I distribute and promote my podcast?”
Step into our insightful podcast blog series, where we plunge into the dynamic realm of podcasts and their remarkable potential to fuel business growth. In an era where effective communication is paramount and captivating content reigns supreme, podcasts have emerged as transformative tools for businesses across the spectrum.
Our objective is to spotlight the diverse benefits that podcasts bring, providing you with a comprehensive understanding of how they can elevate your brand, foster connections with your audience, and amplify the impact of your message. These podcast blogs are meticulously crafted to offer actionable insights that can revolutionize your marketing and outreach strategies.
Read More
What you should know about Apple’s New & Noteworthy Chart
When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart.
According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.”
Why podcasting is so attractive for advertisers: Nick Quah
Leading podcast industry commentator Nick Quah says there are two major reasons why podcasting is rewarding for advertisers.
“One is this notion that you have not only a captive audience, you have an audience that explicitly chose to consume the thing.
3 quick podcasting tips from OzPod2017 to improve your podcast
Australia’s leading podcasters converged on Ultimo, Sydney, for OzPod 2017, the second Australian Podcast Conference organised by the ABC, looking to get the latest in advice and podcasting tips from industry experts.
How podcasting can form a powerful content marketing strategy
When it comes to content marketing, a lot of Australian businesses are wondering what the fuss is all about. But, for those businesses taking the plunge head first, the rewards speak for themselves.
Build your brand authority by contributing content to a podcast
One of the best ways for a sponsor to get involved with a podcast is by contributing content aimed at its target market. It helps a brand build brand authority and be a trusted leader in the market.
25 steps to successful podcasting
Did you know that there are now 400,000* podcasts on Apple’s podcast directory? How do you stand out from the pack and how do you produce a successful, high-quality, tightly-edited product?
So who’s really listening to podcasts?
Edison Research has released its Podcast Consumer Survey Results for 2017 and they indicate that the popularity of listening to podcasts in the USA is trending upwards.