In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in podcasts “all the time” and 31.9% skipped them “most of the time”.
The subheading to this blog could be recycled for another 10 years! Podcasting continues to grow, whereas the same can’t be said for the consumption of social media (down 4% since last year) or audiobooks (plateaued).
Courtney Carthy left the ABC a year ago to dive deep into producing and managing podcasts. In early 2017, he co-founded Nearly Media with mate and fellow radio producer Andy Bellairs.
Australian Christmas shoppers snapped up the latest home entertainment product this summer – a smart speaker.
For consumers of podcasts, it’s a convenient way to listen to their favourite ones without having to stop and fumble through an app.
In Episode 16 of BE Podcasting we spoke with Rob Walch about some of the myths of podcasting that he sought to debunk during his recent talk, Yes that marketing advice for your podcast is BS at Podcast Movement Conference.
When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart.
According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.”
Edison Research has released its Podcast Consumer Survey Results for 2017 and they indicate that the popularity of listening to podcasts in the USA is trending upwards.
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