Advertising in podcasting. It’s not working!
In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts. The research showed that 49.2% of the surveyed listeners skipped ads placed in…
THE PODCAST CONSUMER 2018: Podcast listening continuing to soar
The subheading to this blog could be recycled for another 10 years! Podcasting continues to grow, whereas the same can't be said for the consumption of social media (down 4%…
Podcasting vs. Radio – a former ABC Producer’s view
Courtney Carthy left the ABC a year ago to dive deep into producing and managing podcasts. In early 2017, he co-founded Nearly Media with mate and fellow radio producer Andy…
The Infinite Dial 2018
BE Media Production summarises the 66-page report from The Infinite Dial 2018 survey by Edison Research and Triton Digital.
Google Home: this podcast consumer’s delight
Australian Christmas shoppers snapped up the latest home entertainment product this summer - a smart speaker. For consumers of podcasts, it's a convenient way to listen to their favourite ones…
Debunking the myths of podcasting
In Episode 16 of BE Podcasting we spoke with Rob Walch about some of the myths of podcasting that he sought to debunk during his recent talk, Yes that marketing…
What you should know about Apple’s New & Noteworthy Chart
When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart. According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.” Apple’s New &…
So who’s really listening to podcasts?
Edison Research has released its Podcast Consumer Survey Results for 2017 and they indicate that the popularity of listening to podcasts in the USA is trending upwards. Edison Research surveyed 2,000…
Audio listening more popular than ever according to Edison Research
The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go. The…
