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Read more about the article Advertising in podcasting. It’s not working!

Advertising in podcasting. It’s not working!

  • Post author:Chris Ashmore
  • Post published:November 7, 2018
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In March 2016, Pacific Content conducted three surveys with podcasters and their attitudes to advertising in podcasts.  The research showed that 49.2% of the surveyed listeners skipped ads placed in…

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Read more about the article THE PODCAST CONSUMER 2018: Podcast listening continuing to soar

THE PODCAST CONSUMER 2018: Podcast listening continuing to soar

  • Post author:SoundCartel
  • Post published:April 23, 2018
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The subheading to this blog could be recycled for another 10 years! Podcasting continues to grow, whereas the same can't be said for the consumption of social media (down 4%…

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Read more about the article Podcasting vs. Radio – a former ABC Producer’s view

Podcasting vs. Radio – a former ABC Producer’s view

  • Post author:SoundCartel
  • Post published:April 18, 2018
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Courtney Carthy left the ABC a year ago to dive deep into producing and managing podcasts. In early 2017, he co-founded Nearly Media with mate and fellow radio producer Andy…

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Read more about the article The Infinite Dial 2018

The Infinite Dial 2018

  • Post author:SoundCartel
  • Post published:March 19, 2018
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BE Media Production summarises the 66-page report from The Infinite Dial 2018 survey by Edison Research and Triton Digital.

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Read more about the article Google Home: this podcast consumer’s delight

Google Home: this podcast consumer’s delight

  • Post author:Chris Ashmore
  • Post published:February 12, 2018
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Australian Christmas shoppers snapped up the latest home entertainment product this summer - a smart speaker. For consumers of podcasts, it's a convenient way to listen to their favourite ones…

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Read more about the article Debunking the myths of podcasting

Debunking the myths of podcasting

  • Post author:SoundCartel
  • Post published:October 27, 2017
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In Episode 16 of BE Podcasting we spoke with Rob Walch about some of the myths of podcasting that he sought to debunk during his recent talk, Yes that marketing…

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Read more about the article What you should know about Apple’s New & Noteworthy Chart

What you should know about Apple’s New & Noteworthy Chart

  • Post author:SoundCartel
  • Post published:October 10, 2017
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When is a chart not a chart? When it’s Apple’s New & Noteworthy Chart. According to podcasting aficionado, James Cridland, “this iTunes Chart is not a chart.” Apple’s New &…

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Read more about the article So who’s really listening to podcasts?

So who’s really listening to podcasts?

  • Post author:SoundCartel
  • Post published:July 5, 2017
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Edison Research has released its Podcast Consumer Survey Results for 2017 and they indicate that the popularity of listening to podcasts in the USA is trending upwards. Edison Research surveyed 2,000…

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Read more about the article Audio listening more popular than ever according to Edison Research

Audio listening more popular than ever according to Edison Research

  • Post author:SoundCartel
  • Post published:January 28, 2017
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The popularity of podcasts and audio listening continues to grow in the United States as more people are discovering this convenient form of information and entertainment, perfect for on-the-go. The…

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