S1E18 The strength of podcast advertising and sponsorship
Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts.
A podcast for brands that want to understand how to enhance their messaging, engage audiences, reach new markets and grow their business through the power of podcasting.
Listen each fortnight as co-hosts Nick Schildberger and Nicole Goodman talk to industry leaders, discuss news, trends, technology and guide brands through this exciting growth medium.
Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts.
Ex-ABC Producer Courtney Carthy took a plunge in the world of podcasting about 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs.
Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world.
Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart?
There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod 2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry.
Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell.
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales.
Since Thomas Edison’s invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world’s digital industrial leader, it has embraced new platforms like podcasting to spread the message.
If it's time for your organisation to find its voice, let's talk.
SoundCartel is Australia’s longest-running audio content and podcast production agency, trusted by Australia’s leading brands to find their voice and amplify their message.
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