Our Podcast

Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers. Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video.

With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women’s podcast network. Kylie Rogers, Managing Director of Mamamia Women’s Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia’s extraordinary growth in recent years.

Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor.

Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors.

The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets.

If you’re not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model.